In 2019 alone, he earned $40 Million and joined the coveted Forbes Celebrity 100 list. The 45-year-old dilettante has had success in most of his endeavors, be it music production or entrepreneurial projects. He has been called the “King of Snapchat” by a Coca-Cola senior VP for content, titled “The Internet Philosopher we all need”, and a social media mogul all because of his extraordinary influence and the wanton growth of his own following across multiple social media platforms. Their followers are predisposed to act on the content and allow for sales conversion.Įven though there are perhaps millions of influencers worldwide, none has ever been acknowledged at a scale similar to the music wiz, DJ Khaled. Influencers are people with a significant number of followers over whom they hold some sway, this persuasive power allows such individuals to promote products and services through endorsement. This paradigm shift within the marketing communication channels has resulted in the accession of “Influencers” to the top of the online marketing nodes.

The exponential growth and adoption of online social media platforms have altered the virtual space and the way people consume information. Although electronic newspapers, magazines, and publishing outlets were initially the focus of online marketing, the paradigm has shifted with the rise of social media.

The advent and the subsequent evolution of the internet has been transforming every sphere of life, marketing is no exception.

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